This month, we are putting the spotlight on R-Store, our retail partner in Italy.
Since the partnership began, the two teams have moved quickly to bring BleeqUp products into stores, prepare retail staff, and introduce the brand to more customers across the country. With more than 20 stores activated within a single month, R-Store has delivered the strongest retail rollout among BleeqUp’s channel partners this month based on the number of participating locations.
Building BleeqUp’s Retail Presence in Italy
Italy is an important market for BleeqUp, with a strong cycling culture and an active community of outdoor sports enthusiasts.
Working with R-Store gives customers the opportunity to discover BleeqUp products in person, speak with trained retail staff, and better understand how the products can support cycling, running, and other outdoor activities.
The partnership also allows BleeqUp to build a more consistent local retail presence, supported by a team with extensive experience in technology products and customer service.
About R-Store
Founded in 2008, R-Store has grown from a single retail location into one of Italy’s leading technology retail and service groups.
As Italy’s first Apple Premium Partner, R-Store is known for combining product retail with consultation, technical support, and after-sales service. As of 2025, the group operates 96 stores, employs around 900 people, and reports annual revenue of approximately €460 million.
Its business now extends beyond consumer retail into enterprise technology, cybersecurity, device refurbishment, and digital solutions. This nationwide network and broad industry experience provide a strong foundation for introducing BleeqUp to customers throughout Italy.
More Than 20 Stores Activated in One Month
During the first month of the partnership, BleeqUp products entered more than 20 R-Store locations.
The rollout involved more than placing products on shelves. Product training was completed for staff at all participating stores, helping retail teams understand the main product features, usage scenarios, and common customer questions.
The teams also prepared the necessary co-branded materials for retail displays, online communication, and local promotion. These efforts have already given BleeqUp valuable exposure across R-Store’s network and created a solid starting point for further expansion.
Based on the number of stores activated this month, R-Store stands out as BleeqUp’s leading channel partner for retail coverage.
The next goal is to expand BleeqUp’s presence to more than 50 R-Store locations across Italy. As the rollout continues, both teams will keep working on staff education, in-store presentation, and local marketing support.
We appreciate the speed, professionalism, and commitment shown by the R-Store team during the launch. We look forward to reaching more customers together and building a long-term presence for BleeqUp in the Italian market.
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